Why I don’t find Apple’s Holiday iPhone Ad Very Heartwarming At All
Wow. Clearly an iPhone is all we need to come out of our shell and add a lot of warmth and cheer to our holiday? Guess I’m missing it.
Watching the ad, I couldn’t help but think, ‘just put the damn phone down and get on the sled.’ How else can you know what it’s like to sled? With our brothers and sisters? Together? During a holiday? Not by watching it on a video.
I can’t help but think that more and more, we are mistaking ‘watching’ for ‘experiencing.’ When my son or daughter performs, everyone expects me to get it on video. And yeah, clearly, I want to have it to watch again later. But what I really want to do is be THERE when they perform. I want to see their expressions, hear the music and experience the moment. See them muster the courage. Feel them pouring their little hearts out for a live audience. Sense the audience reacting to their music. Sitting there with
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